D&S Throws Out the Script for Fox Sports Net

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BOSTON Duffy & Shanley said it has launched a new campaign for Fox Sports Net touting the talk show New England Sports Tonight.

“What started the strategy was the whole [idea of] sports as the ultimate reality show,” said Maria Scurry, vice president at the independent Providence, R.I.-based agency. “People get attached to sports anchors and they get into the commentary.”

The campaign was designed to look “homemade,” resembling the obligatory confessional room found on most reality shows.



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