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NEW YORK Publicis Groupe’s Droga5 here has named Ted Royer ecd, reporting to agency namesake and creative chairman David Droga.
In the new position, he will oversee creative content across all media for the company’s clients such as Microsoft, TracFone, Steinlager and Unicef.
“We’ll be doing something for Steinlager, a beer from New Zealand, that will be launching in the U.S. in April,” he said. “We’re building a Web site where one of the things you’ll be able to do is swap lives with someone in New Zealand.”
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