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White-sand beaches. Sunny sailboats. Verdant golf courses. It’s New York’s Hamptons—the setting for a new catalog of apparel and gifts inspired by BMW of North America’s X5 Sports Activity Vehicle.
The 36-page catalog, created by Ritta & Associates in Englewood, N.J., showcases a new line of products for men, women and children that is designed with the X5 driver’s active lifestyle in mind. Titled BMW X5 Lifestyle, the outdoor-oriented catalog is part of a campaign that includes point-of-purchase posters and magazine ads.
The catalog features models relaxing and frolicking in various Hamptons venues, such as on beaches and sailboats.
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