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TBWA/C/D Airs 6 New Spots for Nissan
LOS ANGELES-Extreme sports enthusiasts are in and auto designer Jerry Hirshberg is out in Phase II of Nissan North America’s “Driven” campaign from TBWA/Chiat/Day. Six commercials, which focus on the Xterra SUV and Maxima sedan, break next week.
The Xterra television spots, which show kayakers and surfers risking their lives, tout accessories like heavy-duty roof racks and integrated first-aid kits that are likely to appeal to the vehicle’s target market, which is males aged 24-39.
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