Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Creative work for Howard University’s WHUR radio station gets off to a quick start this week with Washington, D.C.’s first use of taxi-wrap advertising.
Created by Adworks in Washington, the mobile marketing messages will promote 30-year old WHUR’s morning show. Designated vehiclesfeaturing both a taxi wrap and top, which resembles a mini billboard on the roof of cabs, will cruise the district’s downtown. Drivers will wear WHUR apparel and distribute station T-shirts and prize coupons. Radios will be locked to “the quiet storm” of 96.3
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in