Drexler Foresees Media Changes at DAL

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DALLAS Michael Drexler, chief executive officer of Optimedia International U.S., told the Dallas Ad League (DAL) yesterday that clients, agencies and the media are facing a midlife crisis and that advertisers need to adjust “or be confronted with an increasing amount of inefficiency, wastefulness and worst of all ineffectiveness.”

Sociological, economic and technological changes are contributing to the crisis, Drexler said. The family unit has changed, there are new consumer groupings and the economy is uncertain, but the technological changes are “the most terrifying,” he said.

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