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Cramer-Krasselt changes course in this year’s holiday campaign for Dremel Tools with a series of snippet-like commercials that target female gift buyers.
Three 10-second spots from the Milwaukee agency show just a glimpse of one of the Racine, Wis.-based company’s rotary tools. The spots instead show unsuccessful gifts being put to unintended uses.
An unwanted CD, “A Very Ukelele Christmas,” is used as a drink coaster, for example. A garish shirt is used to wipe up a spill.
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