Dream Ad Team Set To Play for NYC2012

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Taking a page from the playbook of political campaigns, NYC2012, the group formed to bring the Summer Olympics to New York in 2012, has drafted a dream team of ad executives to help the city triumph over the eight other international bidders, including Moscow, Madrid, Paris and London.

The team will create a multimedia marketing campaign that will run in New York, nationally and, eventually, abroad. The goal is twofold: to drum up the financial support and Olympic spirit among New York organizations and residents that will be crucial to successfully staging the Games; and to sell the city as a global center to the International Olympic Committee, which will choose the host on July 6, 2005.

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