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After a 10-year absence from TV advertising, Drakkar Noir returned to cable last week on the Speed Channel. In a 30-second spot by Publicis in New York, Nascar driver Dale Earnhardt Jr. and his No. 8 car tout the cologne. The ad, filmed in grainy black and white at Hialeah Speedway in Miami, juxtaposes close-ups of Earnhardt with interiors of his car and product shots. The spot is set to a hard-rock soundtrack.
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