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MIAMI BEACH, FLA. Things are getting better in the ad industry.
That is the prevailing theme so far in opening remarks by O. Burtch Drake, president and chief executive of the American Association of Advertising Agencies, which is holding its 86th Management Conference at the Ritz Carlton here.
“Business is better,” Drake told the member advertising agencies who sent executives to the conference, which runs through April 16. Even the 350 people in attendance, the largest turnout since 1990, Drake said “is proof positive that the ad climate has taken a turn for the better.”
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