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BOSTON Dragon Direct is helping develop marketing programs to tout Route Maintenance, a new division of UNICCO Service Co.
Route Maintenance is rolling out now in Florida and New England, and will be launched elsewhere along the East Coast later this year. The unit is designed to provide retailers and other businesses with multiple locations (such as restaurant chains, convenience stores) with a single outsourcer for facilities and maintenance needs.
The efforts of Braintree, Mass.-based Dragon include a direct response program and a series of events and premiums targeting CEOs.
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