CHICAGO DraftWorldwide took home the top two prizes from the Chicago Association of Direct Marketing 2003 Tempo Awards presented here this week.
The Chicago agency received the Past President's Award for "CTS pre-launch," a direct response campaign for General Motors' Cadillac division. The effort consisted of a teaser-mailing alert that told about the upcoming introduction of the vehicle and encouraged consumers to respond or visit the Web site. A follow-up mailer provided the first look at the complete car, along with an information kit and an invitation to receive more details before the model launch.
The agency also won the Jay Gondelman Award, chosen by CADM's e-commerce special interest group, for the "Snickers survivor challenge" Web site campaign. The effort, which debuted in spring 2002, paralleled the run of the Survivor: Marquesas television series on CBS. The site linked the key attributes and personalities of both the Masterfoods USA candy bar and the series.
It marks the first time that one agency has received both awards, CADM executives said. In fact, Draft won a total of 22 awards, including 12 first-place trophies.
Other agencies earning first-place honors included LKH&S, Brann, Cramer-Krasselt and Foote, Cone & Belding.