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CHICAGO DraftWorldwide took home the top two prizes from the Chicago Association of Direct Marketing 2003 Tempo Awards presented here this week.
The Chicago agency received the Past President’s Award for “CTS pre-launch,” a direct response campaign for General Motors’ Cadillac division. The effort consisted of a teaser-mailing alert that told about the upcoming introduction of the vehicle and encouraged consumers to respond or visit the Web site. A follow-up mailer provided the first look at the complete car, along with an information kit and an invitation to receive more details before the model launch.
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