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CHICAGO — Coors Brewing has hired DraftWorldwide as its secondary promotions agency, a representative for the Chicago shop confirmed. The Chicago shop had been in contract talks with the Golden, Colo., brewery, for several weeks (Adweek, Nov. 25).
DraftWorldwide, part of the Interpublic Group, will work with Omnicom-owned Integer for Coors. Coors promotions budget is estimated at $15-20 million.
Coors also talked to The Tracey Locke Partnership in Dallas and 141 Communicator, Chicago, about the promotions business, sources said.
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