DraftFCB Gets More Brown-Forman

CHICAGO Brown-Forman has tapped Interpublic Group’s DraftFCB here to handle its recently acquired Casa Herradura brands, crafting ads in the U.S., Mexico and key global markets.

The company awarded the business without a review after meeting with agency teams from Chicago and Mexico City.

“Brown-Forman and DraftFCB have developed a strong partnership in the U.S. over the past 25 years,” said Mark McCallum, chief brands officer at the Lexington, Ky., company, in a statement. “Their understanding of our business, and the global reach of the new DraftFCB organization, position our Casa Herradura brands for sustained success.”