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CHICAGO Interpublic Group’s DraftFCB has promoted Michael Fassnacht to chief customer intelligence officer, overseeing strategy and management of data and customer insight for all of the global agency’s offices.
“Customer data and analytics today are the cornerstones of successful marketing programs around the world and Michael Fassnacht is renowned for his work in this area,” said Laurence Boschetto, the agency’s worldwide president and chief operating officer, in a statement. “He is the consummate data guru, whose knowledge, understanding and innovation in the use of customer data has made him an industry expert.”
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