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CHICAGO Draft’s healthcare unit this week breaks an integrated direct-marketing campaign for Kaiser Permanente.
The effort complements Kaiser’s recently launched image campaign and will include direct mail, interactive, outdoor and broadcast media.
A TV spot, directed by two-time Oscar nominee James Woods, captures vibrant imagery that depicts the healthy balance people try to achieve in their lives. The spot breaks in California, Colorado, Georgia and across various Midwestern and mid-Atlantic states.
“The concept of ‘balance’ was something almost everyone could relate to and something that most people try to achieve in their lives.
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