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DraftWorldwide is the latest shop to create a chief marketing officer position, tapping Tony Weisman for the role and charging him with going beyond pursuing new business to crafting and selling the agency brand.
Weisman, 42, spent 19 years at Leo Burnett before joining Draft last year as new business director. “The mandate the agency has is to craft in the marketplace a clear and distinctive idea of what Draft’s all about,” Weisman said. “You’re often known for what you used to be.
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