CHICAGO State Farm Insurance Co. has chosen Draft and GlobalHue to handle direct marketing for its property and casualty division, according to the company.
The two Interpublic Group shops won the business following a review conducted by Rojek Consulting Group in Cleveland and New York. Finalists in the review were: Omnicom's Rapp Collins in New York and DDB Chicago (which remains lead advertising agency) and Havas' Brann in Chicago, according to a company representative.
"Throughout the review process, Draft clearly demonstrated its best-in-class approach to direct marketing," said State Farm vice president of marketing Leif Roll in a statement. "They understand the competitive pressures of our industry and the account team is passionate about our business. Draft exceeded our expectations throughout the rigorous review process."
Draft will handle the business at its Chicago office, while GlobalHue will work out of its Detroit and New York locations, according to agency representatives. State Farm is located in Bloomington, Ill.