Draft Is the Choice of American Century | Adweek Draft Is the Choice of American Century | Adweek
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Draft Is the Choice of American Century

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CHICAGO Investment firm American Century Cos. is expected to name Draft to handle its direct marketing account, according to sources.

The Chicago agency bested WPP Group's Wunderman in Chicago and independent agency Bernstein-Rein of Kansas City, Mo., for the business, sources said. Independent incumbent agency Digitas in Boston did not participate. Select Resources International in West Hollywood, Calif., managed the review.

A Draft representative said he had no information on the account. An American Century representative was looking into the matter. The consultant could not be reached for comment.

The Kansas City company's image advertising will continue to be handled by RPA (Rubin Postaer and Associates) in Santa Monica, Calif. Spending on the account was not disclosed, but the company's advertising budget is estimated at $30-40 million.