'Dr. Z' Gets Vote of Confidence

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DETROIT The Chrysler Group said it would extend its employee pricing discounts on most 2006 models until Sept. 5, along with its “Ask Dr. Z” ad campaign featuring CEO Dieter Zetsche as pitchman.

The campaign has thus far run only to support the discounts.

The move comes as the automaker disclosed that U.S. sales slid 34 percent in July from the same period a year ago. The falloff has been largely attributed to less enticing discounts compared to last year, when a price war broke out among the Big Three carmakers, resulting in hard-to-top sales figures.



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