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NEW YORK Watch out; wacky Dr. Waza is back, bouncing Bridgestone golf balls off walls and ceilings, breaking glass and more.
The fictional Dr. Waza is featured in fresh, humorous TV creative, breaking Nov. 23, to herald the launch this month of Bridgestone’s new e5+ and e6+ golf balls.
The commercial, called “Ricochet” and airing on the Golf Channel, will continue through the first quarter of 2008 as Bridgestone begins a $7 million campaign for next year.
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