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DALLAS As part of its 2004 heartland marketing program, Dr Pepper will sponsor 11 air shows in Texas, Oklahoma, Arkansas and Louisiana, the client said.
The Plano, Texas-based company will be the soft drink and title sponsor of the air shows. The schedule begins in Shreveport, La., on April 24, and concludes in San Antonio on Nov. 7.
Host airfields include Shreveport’s Barksdale Air Force Base, Will Rogers Airport in Oklahoma City, Fayetteville Regional Airport in Arkansas and San Antonio’s Lackland Air Force Base.
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