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DALLAS Dr Pepper rolls out its new Fountain Classics line with the introduction of Cherry Vanilla Dr Pepper and Diet Cherry Vanilla Dr Pepper, the company said.
The Plano, Texas-based bottler will release the two flavors in its heartland markets, with a national push planned for January 2005. Future Fountain Classics flavors will be introduced depending on consumer demand and tastes.
“We looked to consumers for insight when we developed Cherry Vanilla Dr Pepper and Diet Cherry Vanilla Dr Pepper,” said Jim Trebilcock, Dr Pepper’s senior vice president of consumer marketing.
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