CHICAGO High-end shoemaker Allen-Edmonds has tapped Omnicom Group's Downtown Partners here to handle its $3 million advertising account after a review, the company confirmed.
"Allen-Edmonds selected Downtown Partners based on the agency's outstanding team of marketing professionals, extensive expertise in brand building and unique creative talents," said John Stollenwerk, president and CEO of the Milwaukee company, in a statement. "We look forward to a productive partnership that will promote our company's quality, service and integrity."
Allen-Edmonds' previous agency was independent Cramer-Krasselt in Chicago. The shop's advertising used a three-shoe visual to demonstrate the company's product variety with humor. One showed a black lace-up shoe under the headline "Pinstripe Suit," a brown suede shoe with the headline "Tweed Suit" and a blank space with the headline "Birthday suit." The tagline: "For all walks of life."
Spending and contenders in the review were not disclosed. Allen-Edmonds spent just over $2 million on advertising last year, according to Nielsen Monitor-Plus.