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Sullivan Higdon & Sink showcases Southern hospitality and authenticity for seafood restaurant chain Captain D’s inits first campaign since winning the $12 million account.
Three television spots that breakin January introduce a new spokes-character for the Nashville, Tenn.-based client. A store manager named “Louise” is meant to put a face on the chain, said Tug McTighe, senior copywriter at the Kansas City, Mo., agency.
“This is a company that is built in the South, and there is a lot of Southern hospitality there,” McTighe said.
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