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As the winner of last year’s Beldings sweepstakes, TBWA/Chiat/Day earned the honor of preparing the call for entries materials for this year’s Ad Club of Los Angeles awards show.
Art director Margaret Midgett and copywriter Chris Lisick from the agency’s Playa del Rey, Calif., office took the lead, coming up with the theme, “They can never take it away.”
“The message here is that there are a lot of awards shows, but the Belding bowl is forever,” said Lisick.

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