NEW YORK The Advertising Women of New York honored Dove's "Evolution" with its top prize, the Grand Good, at the Good, the Bad and the Ugly Awards last night, a show that recognizes both the hits and misses in ads targeting women.
The ad, from the "Campaign for Real Beauty" from Ogilvy & Mather in Toronto, depicts the transformation of an average-looking woman into a stunning model.
Dove also won the Grand Good in print for "Womanhood." The ad tells of survey results that showed that nearly every woman said no when asked if they were beautiful.
The Grand Good in the Internet category went to Nike for Nikewomen.com, from R/GA in New York.
Nike and Wieden + Kennedy were honored with a special 10 Years of Getting It Award in recognition of their history of work.
NBC received a They Get It Award for its long-running public service campaign, "The more you know."
The Grand Ugly in TV went to Pizza Hut for an ad starring Jessica Simpson for its Cheesy Bites pizza. Converse got the print Grand Ugly for its "Get Chucked" campaign, and the Internet Grand Ugly went to Carl's Jr. for a Web site for Spicy Buffalo Wings.
Other TV advertisers honored with Good Awards included: Dove, "Daughters," Ogilvy, Toronto; Dove, "Little Girls," Ogilvy, New York and Toronto; American Express, "Animals," Ogilvy, New York; Truth, "Knowledge Is Contagious," Crispin Porter + Bogusky, Miami, and Arnold, Boston; J.C. Penney, "Anthem," Saatchi & Saatchi, New York; Nike, "I Feel Pretty," Wieden, Portland, Ore.; Pantene, "Dolls," Grey, New York; and Secret, "I Told," Leo Burnett, Chicago.
A Bad Award in TV went to Swiffer; Bluefly and Go Daddy got Ugly Awards.
Good Awards in print were presented to Harley-Davidson, Carmichael Lynch, Minneapolis; American Express, "Ellen Questionnaire," Ogilvy, New York; Got Milk, "Mariska Hargitay," Lowe, New York; Olay, Saatchi & Saatchi, New York; Gardasil, "Tell Someone," DDB, New York; and Gap, "Keep It Simple," Laird + Partners, New York.
Evan Williams Whiskey and Vaseline received print Bad and Ugly Awards, respectively.
Good honors in online went to MyShape.com, Novasure and Tab Energy. The Ugly in online was given to Carl's Jr., and the Double Standard Award went to Reversa for its "See More Side Effects" Web site.