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NEW YORK A new research report is calling into question polls that showed many Web users habitually delete Internet-tracking cookies.
AQuantive’s Atlas Institute research unit found a significant gap between users’ self-reported cookie deletions and the actual cookie lifespan on their computers. Like surveys done by Jupiter Research and Nielsen//NetRatings, Atlas found 43 percent of respondents said they deleted cookies weekly. Instead of an average cookie lifespan of seven days, however, it was 45 days for those users.
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