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NEW YORK DoubleClick CEO Kevin Ryan predicted steady, solid growth in online advertising, driven in part by rich media and paid search, at the CSFB Media and Telecom Week conference at The Plaza this morning.
“We’re not seeing explosive growth like we did in 1999,” said Ryan. “We’re seeing increased, balanced, sustainable, good growth.”
Indeed, third-quarter online advertising revenue reached an estimated $1.7 billion, up 5 percent from the second quarter and 20 percent from the year-ago period, according to figures released Tuesday from the Interactive Advertising Bureau and PricewaterhouseCoopers [IQ Daily Briefing, Dec.
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