DoubleClick Trims Offer for MessageMedia

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.



NEW YORK — Internet-advertising company DoubleClick Inc. said Thursday it has revised the terms under which it will acquire MessageMedia Inc., paying much less than it offered last summer for the provider of electronic mail services.
Under the new terms, DoubleClick (DCLK) will issue one million of its shares, valued at $6.9 million based on the stock’s Tuesday closing price, and under certain conditions, make available to MessageMedia (MESG) up to $1.5 million of bridge financing.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in