DoubleClick Settles Patent Disputes | Adweek DoubleClick Settles Patent Disputes | Adweek
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DoubleClick Settles Patent Disputes

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NEW YORK--DoubleClick has settled two patent disputes, with 24/7 Media and interactive agency L90, pending in a federal district court in Manhattan.

24/7 Media, here, filed suit in May, alleging that DoubleClick had infringed on a patent titled "On-Line Interactive System and Method for Providing Content and Advertising Information to a Targeted Set of Viewers."

At the time, 24/7 chief executive David Moore said, "The patent relates to enabling technology that DoubleClick's DART ad serving system uses without our authorization." The company sought monetary damages and an injunction preventing DoubleClick from using the technology.

As part of the settlement, both parties have granted each other certain rights in certain of their respective patents. A similar settlement was reached in the patent dispute between DoubleClick and Los Angeles-based L90.

Terms of the settlements were not disclosed. 24/7 Media and L90 had no comment. A DoubleClick representative said, "All companies involved with the settlement are satisfied."