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Dogged of late by negative publicity stemming from a pair of lawsuits and allegations that it has infringed on consumer privacy, DoubleClick Corp. is seeking an agency to improve its image.
Spending was estimated in the $20-25 million range for the online advertising-services firm; the assignment includes creating and placing ads in North and South America. Consultants with Pile and Co. in Boston have begun compiling a list of possible review participants. Semi-finalists will be named within the next few weeks, sources said.
Pile and Co.
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