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A trio of New York agencies, BBDO Worldwide, Grey orldwide and
J. Walter Thompson, today advanced to the final round of the review for DoubleClick’s $20-25 million North and South American advertising business.
Gotham and Saatch & Saatchi, both also of New York, had been semifinalists; Gotham withdre from the running a week ago.
The assignment includes creative development and media placement. Creative chores have been handled by Digital Pulp, New York; media planning and buying are in-house.
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