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The commercials look similar enough: a handful of kids saying what they want to be when they grow up.
But they advertise two different and competing online job services.
Monster.com’s first ad, created by Mullen in Wenham, Mass., broke during the Super Bowl in January using the tagline, “There’s a better job out there.”
Careerpath.com in Los Angeles broke their spot in December with the line, “You can go anywhere from here.” Campbell-Ewald’s Los Angeles office created the Careerpath.com
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