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NEW YORK Dotglu this week launched a consumer and a professional Web site for L’Oreal’s Redken 5th Avenue.
The New York-based interactive arm of Kirshenbaum Bond & Partners landed the business last November following a review of undisclosed agencies, said Dotglu president Steve Thibodeau. The shop previously worked with New York-based cosmetics marketer Revlon, but that relationship ended last fall.
The consumer site (www.redken.com) plays up the hair care brand’s relationship with Fashion Week, held twice a year in New York’s Bryant Park.
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