Dot.com Mania Sparks Debate

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Half.com Joins the Fray, Advances Partners & Simons to Finals
By David Gianatasio and Lauren Wiley
BOSTON–The dot.com explosion continues unabated, with New England agencies winning some $250 million in assignments this year.
Executives at shops both large and small agree on one thing: There’s no sign of the activity falling off anytime soon. What is not so certain is whether the potential risks–venture-funding problems and payment issues, for example–are worth the sometimes hefty rewards.
“We are seeing a fundamental change to the face of business,” said Mullen president Joe Grimaldi.



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