Dot-Com Fever Sinks MARC N.Y.

Sucked in by overreaching dot-coms, too slow to cut costs and unable to diversify its offerings, MARC USA New York was shuttered last week by its Pittsburgh-based parent.

MARC bought $75 mil lion Ryan Drossman in 1999 during an acquisition spree that laid the groundwork for CEO Tony Bucci’s vision of a Pittsburgh-based national network. Led by industry veterans Neil Drossman, Matt Ryan and Bob Needleman, the shop was expected to add creative spark to the fledgling network, which then claimed $400 million in billings.