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NEW YORK Meet the “Most Interesting Man in the World.” He wears a tux, bench-presses comely nurses and drinks Dos Equis beer, according to a new campaign for the Heineken USA brand by Havas’ Euro RSCG.
Four TV spots are set to break next week, close on the heels of interactive and radio ads that have begun to debut nationwide.
One spot, “MIM,” serves as an introduction to character. It opens on a bearded, tuxedo-clad gentleman bench-pressing two nurses.
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