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NEW YORK There was no shortage of cheesy love songs, but Doritos has reduced a field of unsigned musicians to 10 finalists.
For its “Crash the Super Bowl” promotion, the PepsiCo-owned brand asked for unknown artists to create music videos. Winnowed down from a field of hundreds, 10 singers and groups have been selected.
Consumers were invited, this week, to cast their votes for which should run during the Super Bowl. The 10 semifinalists’ bios and music are listed on a microsite, CrashtheSuperBowl.com.
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