Doremus Lands $20 Mil. Multex

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Omnicom Group’s Doremus has won creative duties for Multex.com, a Web site that provides access to investment research from more than 300 firms, such as Merrill Lynch and Salomon Smith Barney.
Doremus landed the account after a review involving including DeVito/Verdi and a number of undisclosed New York shops, sources said.
KDM International here continues to handle media duties. While the client declined to discuss billings, sources pegged spending at roughly $20 million a year.
Doremus is developing a $10 million campaign that will include TV, print, outdoor and radio ads; it kicks off with a newspaper effort later this month.


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