Doremus Depicts 'Momentum' for United Technologies

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NEW YORK Doremus’ first print work for United Technologies Corp. juxtaposes black-and-white images with a color band made up of different shades of blue. Each shade represents a United Technologies brand, such as Otis elevators, Carrier air conditioners and Sikorsky helicopters.

Doremus created the band motif after realizing that blue is a component of each brand’s logo, said Evelyn Monroe Neill, president of creative at the Omnicom Group shop. And to make the device stand out, black-and-white photographs seemed ideal, Monroe Neill added.

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