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The Texas Lottery Commission has instructed shops vying for its estimated$9-10 million account to mind their p’s and q’s.
The request for proposal issued earlier this month had a number of stipulations about creative concepts. Among them, agencies cannot “make fun of other’s pain, misfortune, impairment, physique, ethnicity or background,” “portray product abuse, excessive play or preoccupation with gambling” and “display guns, alcohol, improper attire or employ lewd or indecent language, images or actions.”
Was ink wasted? There’s also a reminder that “Stereotyping Texans” is strictly prohibited.
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