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Messner Vetere Berger McNamee Schmetterer/Euro RSCG today named Christopher Donkin as the managing director of its Amsterdam outpost, MVBMS Fuel Europe. Starting April 2, Donkin will lead day-to-day operations at the new unit, which was formed earlier this year to handle Volvo’s $50 million European account.
Donkin comes from J. Walter Thompson, London, where he was global operations director for the Jaguar Global Communications Group. Before that, he served as director-in-charge of the Ford Motor Company Division at JWT, Taiwan.
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