Doner Touts Cranium Humor

Doner tries to infuse its first TV campaign for Cranium with the offbeat humor that is a key part of the board game.

Three 15-second spots from the Southfield, Mich.-based agency break on Nov. 4, with slightly tweaked versions scheduled to debut a month later in the U.K.

Each spot opens by showing people in bizarre predicaments before an announcer warns viewers of the “risks” of playing the game. The commercials end with the featured character playing Cranium with friends and howling with laughter at the scene shown earlier in the specific spot.

For example, one ad shows a man on an operating table being stitched up by a doctor.