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ATLANTA AutoTrader.com launched a new television commercial this week as part of its continuing advertising on National Collegiate Athletic Association basketball games on CBS, the company said.
The 30-second spot illustrates the ease of using the AutoTrader.com by depicting a shopper searching the Web site. The ad introduces the new tagline, “The smarter place to buy and sell a car,” and the voice of actor Christian Slater as narrator.
The spot will air throughout the regular college basketball season, during the NCAA tournament and during the national championship game.
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