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Agency Cites Client’s Shrinking Ad Budget
DETROIT-Doner has resigned its Detroit Medical Center account, ending a five-year relationship with the hospital conglomerate.
The agency dropped the account because of DMC’s financial difficulties, which have led the hospital group to dramatically scale back its marketing and advertising budget, said Alan Kalter, chairman and chief executive officer of the Southfield, Mich.-based agency.
“We wish the DMC a speedy recovery from its current problems, but as long as it cannot maintain an adequate level of marketing activity, we believe it is best for both Doner and the DMC to move on,” Kalter said.
DMC’s spending-which at one point was about $3 million-has dropped significantly.
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