DETROIT To improve the long-term business values of Doner's retail and consumer-goods clients, the agency has hired Karl Haller as senior vice president, retail strategy.
Haller will be responsible for identifying and developing transformational business strategies for the Southfield, Mich., agency's clients including May Department Stores, Blockbuster Entertainment and Chiquita.
Previously, Haller was a principal consultant with the strategic change practice at PricewaterhouseCoopers in New York. There he managed and directed strategy and contributed to both new business development and industry leadership efforts.
Haller has more than 12 years retail and consumer-goods experience, working with client such as CVS, Guinness, Levi Strauss & Co., M&M Mars, Sony and Toys R Us.