Doner is restructuring its Canadian operations in order to integrate the Toronto office more with its Southfield, Mich., headquarters and better position it to take on new business.
The move comes as the office's top three executives are leaving to form their own agency. Doner Canada president Adrian Taylor, vice president and creative director Brad Myers and vice president/direct response Linda Worrell last week announced the creation of Taylor, Worrell & Myers. The three will leave at month's end.
Moving away from what agency chairman and chief executive officer Alan Kalter called the Toronto office's "very insular approach," the agency is replacing those three positions with a four-person management crew that will report to Southfield.
Jack Steckel will head up all Canadian accounts except Mazda and Canadian Tire, and handle the Canadian new business pursuits. Steckel, formerly a Toronto-based marketing consultant, worked with current Doner client Future Shop when the electronics retailer conducted a review several years ago.
Also on the committee are Sylvia Augaitis, heading the Canadian Tire business; Lisa Louchart, in charge of Mazda in Canada; and Marie Gordon, heading Doner's Canadian media buying. Augaitis and Louchart will be based in Toronto, and Gordon in the agency's small Montreal office.
The remaining eight creatives in Toronto will work more closely with Southfield, and there will be no creative director, Kalter said. Likewise, the remaining direct response employees will work with the agency's Baltimore office, which exclusively handles direct response activities.
Kalter said there have been no further resignations in Toronto, and that it is business as usual for the office's 60 employees and their clients, which include Fuji Film, Hunt-Wesson Foods, Purolator Courier, Leon's Furniture and The Part Source.
In addition to the Toronto and Montreal operations, Doner runs a small field office in Vancouver.