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Rob Weisberg has become senior vice president of customer value management at Doner. He will be responsible for overseeing customer relationship management programs and national direct marketing campaigns for an array of the Detroit agency’s clients. Weisberg brings more than 10 years of direct marketing experience to the shop. Most recently, he was senior vice president and director of client services at Brann Worldwide in Richmond, Va. Prior to that, he served as marketing director at Metiom in New York.
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