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Good thing Blockbuster isn’t using an elephant in its new ads.
Chief marketing officer Jim Notarnicola is so enthusiastic about the Dallas company’s new campaign from Doner starring a computer-animated guinea pig and rabbit that he went out and bought real-life versions to keep in a hutch on his desk.
And he takes them seriously. He comes in every morning and discusses business with them. “They don’t like to be referred to as ‘animals’ or ‘pets,’ ” he says.
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